A leading panel of industry experts selected Chr. Hansen’s natural red color ‘Red Strawberry Fragaria 100 WS’ over competitor ingredients in the FI Excellence Awards “Dairy innovation of the year” category. The highly concentrated, water soluble, liquid carmine color is developed specifically for fermented milk products and fruit preparations. The key benefits of ‘Red Strawberry Fragaria’ are an attractive pink-red shade, excellent stability through shelf-life, and superior process stability qualities that enable a decrease of the pigment concentration by 10 to 20% compared to standard carmine.