IDM | Events 24 · 4-5 2016 | international-dairy.com Nutraceutical industry riding on a wave of optimism Levels of confidence in the nutrition industry are currently riding sky-high, according to a survey carried out exclusively for Vitafoods Europe 2016, the global nutraceutical event. The event will feature a number of attractions designed to showcase what’s new in the nutrition industry, including two New Products Zones – one for ingredients and one for finished products. A new addition to this year’s show will be the Vitafoods LaunchPad, where visitors can hear concise, bite-sized presentations from exhibitors about the latest product launches in the nutrition industry. LaunchPad will take place in the Vitafoods Centre Stage, a new theatre that will play host to a wide selection of stimulating events. There will be further opportunities to discover what’s new in the industry with the new Vitafoods Springboard. This will be a dedicated space for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. It will offer insights into the latest ingredients, products and technologies that make it possible to tap into current and future trends. The new Tasting Bar Spotlight, meanwhile, will be an extension of the existing Tasting Bar. It will give exhibitors the chance to present their products to visitors while simultaneously offering them the opportunity to taste and sample them. Increased focus on business challenges The show will be focused on four distinct sectors: • Ingredients & Raw Materials • Finished Products • Contract Manufacturing & Private Label • Services & Equipment. Premiering in 2016 will be the Sports Nutrition Zone, where visitors can discover the very latest developments in the exciting and fast-growing sports nutrition category. In the Optimal Health Testing Centre, meanwhile, exhibitors will demonstrate how it’s possible to identify specific health needs and deliver tailored nutrition solutions to meet them. In the new Life Stages Theatre, leading independent experts will discuss specific nutrition requirements for consumers of all ages. There will be stimulating panel discussions tackling current hot topics, such as personalised nutrition, appealing to Millennial consumers, addressing allergies, and optimal nutrition for infants and children. Elsewhere, a new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as design, delivery systems, convenience, labelling and sustainability. Other popular features returning this year include the Exhibition Presentation Theatre, the Tasting Bar, and the Market & Trend Overview in association with Innova Market Insights. The Omega-3 Resource Centre in association with GOED, which made its debut at Vitafoods Europe 2015, returns in 2016 but will be twice as big with many new features. Register for your free visitor’s pass at vitafoods.eu.com. Here’s a little overview on what visitors may expect at Vitafoods:
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