IDM | Packaging Fauji Foods and Ecolean teaming up Debut for the Ecolean Air Aseptic 125 ml The new 125 ml Ecolean AirAseptic package had its debut in Pakistan (photo: Ecolean) 32 · 10 2016 | international-dairy.com package in Pakistan Fauji Foods Ltd, Pakistan is the first company worldwide to make use of the brand new Ecolean Air Aseptic 125 ml package. Earlier this year, most of the products in Fauji Foods’ liquid dairy portfolio were introduced in a variety of Ecolean packages to the Pakistan market, making Ecolean the company’s leading packaging supplier. Fauji Foods has developed a strategy for expansion a while ago, after having been a producer which had other conventional brand’s filling machines and equipment. The company invited all packaging suppliers in the market and finally selected Ecolean based on the added value it could offer. The result was one of the largest ambient milk deals in Pakistan, for Ecolean and worldwide. The scope of supply of Ecolean was nine aseptic machines and two chilled Machines in combination with the supply of packaging material 125/200/250 ml for Fauji Foods’ portfolio of tea creamers and the 125/250 ml packaging material for UHT products. Fauji’s range of pasteurized milk is also filled in Ecolean packages. Challenges Fauji Foods’ Nurpur factory was basically a 50 year old plant which needed to be updated. To bring it up to speed and meet the vision of Fauji Foods to be number 1 in the market, required a lot of hard work, the plant infrastructure was ageing and to provide a tailor made solution was the need of the day. Ecolean met these needs and since Pakistan is a price sensitive market, value to money was very important. Ecolean was be able to offer product differentiation in the market, efficiency during production and a new lighter approach to doing business. Perfect fit "In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf," says Aamir Khawas, Head of Marketing & Sales at Fauji Foods Ltd. "That’s exactly what we get with Ecolean. The new, smaller 125 ml package fits our consumers perfectly, with just the right portion size for everyday consumption. For us, Ecolean’s stand-up pouches are the future for liquid dairy products." "The on the go trend and smaller, singleserve packaging sizes continues to show strong growth globally. With the launch of our new smaller packaging size Ecolean continues to follow current consumer convenience trends," said Anna Annerås, Marketing Director of Ecolean. Ecolean’s new 125 ml package is available in the Ecolean Air Aseptic product range, for ambient distribution, with or without a straw. As with all Ecolean packages, the ease of use when opening, handling and pouring, together with its unique ability to be microwaved, attracts not only the Pakistani consumers, but liquid food producers worldwide. Fauji Foods Fauji Foods Ltd is part of the Fauji Group, a business conglomerate set up as a foundation for the benefit of ex-service men. The Fauji Group has considerable interests in a range of industries such as power generation, financial services and fertilizer production. Fauji Foods’ dairy portfolio consists of a range of products such as butter, cheese, tea creamers and pasteurized, UHT plain and UHT flavoured milk and juice – with Nurpur and Dostea being two of the strong- Fauji Foods fills its ‘Dostea’ in Ecolean Air Aseptic packages in sizes of 125, 200 and 250 ml (photo: Ecolean)
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