Interview | IDM
8 2017 | international-dairy.com · 47
offers very high pH stability, adding
further value to producers looking to
extend product shelf life and allowing
them to offer better and unique dairy
to an increasing number of consumers.
Kefir, also known as the ‘champagne’ of
fresh dairy drinks is growing rapidly too.
Over recent years, kefir has become increasingly
popular in Europe and it is perceived
as a good source of probiotics in
North America, Australia and the United
Kingdom. For consumers, kefir is believed
to have a positive effect on the human
body, associated with the effect of probiotics,
such as digestion, immunity and
blood pressure. At DSM, we have seen that
different options are created for kefir
to fit with local taste preferences. Kefir
is traditionally a sour product and some
consumers like it to taste authentic. However,
in certain European markets, mild
versions and buttermilk flavors are preferred.
In Southern Europe, the tendency
for more buttery flavors is also growing.
At DSM, we want to help make existing
diets healthier and more sustainable and
are driven to help create foods that people
around the world can enjoy, without compromise.
To this end, DSM has developed a
range of cultures for high quality kefir production,
enabling better dairy for everyone.
These cultures provide the opportunity for
dairy manufacturers to offer healthy solutions
and differentiate their products with
unique flavors. DSM’s new range for kefir
also contains selected probiotic strains that
provide consistent stability over shelf life.
References
1 Packaged Food: Euromonitor from trade
sources/national statistics. Mordor Intelligence:
Global Yogurt Market 2016 –2021
(2017)
2 Packaged Food: Euromonitor from trade
sources/national statistics. Mordor Intelligence:
Global Yogurt Market 2016 –2021 (2017)
3 Packaged Food: Euromonitor from trade
sources/national statistics. Mordor Intelligence:
Global Yogurt Market 2016 –2021
(2017)
4 Packaged Food: Euromonitor from trade
sources/national statistics. Mordor Intelligence:
Global Yogurt Market 2016 –2021
(2017)
5 Euromonitor International. Passport.
Drinking milk products: Developing a twotier
growth strategy for success (December
2014)
6 Dairy global insight series: patterns in
yogurt consumption (2015)
7 DSM GIS- Understanding consumer preference
on sugar reduction – dairy (2015) –
interviewed over 5,000 adults across five
countries
8 DSM GIS- Understanding consumer
preference on sugar reduction - dairy
(2015) http://www.dsm.com/markets/
foodandbeverages/en_US/news-insights/
campaigns/sugar-reduced-dairy.html
9 Mintel, GNPD (2016) - sub category matches
one or more of flavored milk drinking
yogurt & liquid cultured milk, spoonable
yogurt and claims matches low/no/reduced
sugar as the claim
10 DSM GIS- Understanding consumer
preference on sugar reduction - dairy
(2015) http://www.dsm.com/markets/
foodandbeverages/en_US/news-insights/
campaigns/sugar-reduced-dairy.html
11 Mintel, GNPD (2017)
12 Mintel, GNPD (2017)
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