IDM |
6 · 8 2017 | international-dairy.com
photo: Messe München
drinktec: Hotspot
for the dairy industry
11 – 15 September, Munich: Every second exhibitor will
address the dairy industry
Milk-based drinks are generating an annual
turnover of around € 100 billion
on the global market, which is about
the same as the international market
for standard milk products. Especially
outside Europe, the market for milk mixes
is growing rapidly. At drinktec, the world's
leading trade fair for the beverage and liquid
food industry, which will be held in Munich
from 11 to 15 September 2017, the exhibitors
will also deal with this issue.
55% of the exhibitors announced in the
run-up to the fair to offer solutions for the
dairy industry. At drinktec 2013, more than
12,000 visitors were from the milk and liquid
dairy products sector (an increase by 58 percent
compared to the previous trade fair). At
drinktec 2017, the exhibitors will present the
whole range of the treatment of milk and
whey as well as liquid foods. In addition, suppliers
of raw materials and additives will also
show their products.
Program for dairy processors
With hall B1, drinktec 2017 alone has 11,000
square meters of floor space for raw materials,
ingredients, additives and treatment
agents. In this appropriate environment, the
Special Area New Beverage Concepts will be
an excellent place where visitors from the
dairy sector can get ideas for future innovations.
An ideal place for product developers,
brand and innovation managers as well
as marketing managers and buyers, to test