It took two years to develop the cup-fitter package (photo: Bosch) Since Since the the merger, the the DMK DMK GROUP GROUP has has been been expanding expanding operations operations into new markets in order to broaden the sales opportunities for its dairy farmers. While the company has strong into new markets in order to broaden the sales opportunities for its dairy While the company has strong trading relations within the EU, the demand for German dairy products is now beginning to reach a wider international market. Here, sales offices in Shanghai and Dubai are paving the way for access into these new key markets. Alongside the high quality DMK brands and trademarked products, its targeted marketing strategy and further product development are continuing to drive the future successes for the company. New design for greater convenience The cup-fitter, which the company has developed for the MILRAM and Oldenburger brands has been described as an exceptional packaging innovation for coffee cream and condensed milk. In 2013 it was awarded the "Catering Star" by German caterers. The innovative packaging design is characterized by its teardrop curve shape that fits perfectly against the side of a coffee cup. Furthermore, the new shape ensures spillfree opening and non-drip pouring – perfect for a relaxed cup of tea or coffee. The single serving principle of classic coffee creamer portions continues to be popular and practical. They decrease wastage by using only individual portions, removing the need to open a larger container. Their extended shelf-life and easy storage are further advantages. Nevertheless, the little pots still cause challenges of their own: "There is a fine balancing act with the individual milk portions. Trying to balance them on the side of a saucer and walk at the same time often ends up with – quite literally – spilt milk. That’s down to the round design of the package. It’s a universal problem and it was clear to us that there was room for improvement," says Daniela Dethmann, Senior PR Consultant for Consumer Communications at DMK GROUP, explaining the thoughts behind the new design. Successful collaboration with Bosch The process from the initial idea through to the actual implementation of the packaging design lasted around two years. A project like this is comes up against a number of unique challenges. "The usual round shape is well-known, but the teardrop design is something new. Not just for consumers, but also for us as manufacturers," reports Sönke Ingwersen, Production Manager at the dairy company since 1980. It was, therefore, Ready for UltraClean D-Tec® stem diaphragm valves NEW: Designed for UltraClean food processing applications, D-Tec® valves are the economical solution to attain higher process and product safety. • Hermetic sealing with D-Tec® diaphragm • Innovative connection between valve stem and diaphragm in the product area • Enhanced product shelf life • Based on the VARIVENT® modular system
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