IDM | Events
30 · 4-5 2017 | international-dairy.com
9 – 11 May 2017, Palexpo, Geneva
This year’s Vitafoods Europe, the global
nutraceutical event, is expected to be
the biggest ever. The first event took
place in 1997 – there were 100 exhibitors,
and just over 1,000 attendees. This
year there are expected to be over 1,000
exhibitors and over 18,500 visitors.
Year on year, businesses use Vitafoods
Europe as a platform for launches, and hundreds
of new ingredients will be exhibited
and demonstrated at this year’s event, 90 of
them in the New Ingredients Zone alone.
There will also be plenty of innovation on
show in the New Products Zone, and the
Springboard Pavilion will provide a space to
engage with entrepreneurs at the cutting
edge of the nutrition sector. For visitors
who like their information bite-sized, the Vitafoods
Launchpad will offer concise, highly
focused exhibitor presentations about the
latest products and ingredients.
New for 2017, the Vitafoods Innovation
Centre, in association with analyze & realize,
will offer free consultations on product
development, scientific marketing, licensing
opportunities, regulation and market access.
Visitors who take advantage of the Innovation
Tours in association with NutriMarketing
will be able to take a guided tour around
carefully selected exhibitors. And for those
who prefer to find their own way round, four
self-guided Discovery Trails will show the way
to Sports Nutrition suppliers; New Exhibitors;
Exhibitors looking for Distributors; and Advice
and Expertise.
In the Market & Trend Overview, experts
from Innova Market Insights will explain the
latest innovations and emerging industry
trends. Visitors to Vitafoods Centre Stage
will hear expert speakers address upper limits
for vitamins and minerals in Europe.
Meanwhile, the Life Stages Theatre will
review the bespoke nutrient requirements
needed throughout the stages of a person’s
life. Elsewhere, the Exhibitor Presentation
Theatre will showcase 35 presentations from
a wide range of global exhibitors. Experts
from around the world will also be sharing
results from clinical trials and research projects
through Poster Presentations.
For those enjoy the competitive side of
things, the Vitafoods Venture Den will be an
informal, fast-paced pitching competition for
entrepreneurial businesses looking to raise finance
and forge strategic partnerships.
The Vitafoods Europe Education
Programme
The Vitafoods Europe Education Programme
will run alongside the exhibition, it will deliver
targeted, high-value content focused on delegates’
individual business roles.
Based on feedback from last year, the Programme
will be separated into three distinct
platforms, there will be seven R&D Forums. A
series of Business Workshops will present best
practice for business growth, market access
and streamlined supply chains. Each of the
sessions will focus on one of four key areas:
ingredient registration and regulation; market
insights and trends; marketing strategies; and
botanicals. The full-day Probiotics Summit, produced
with the assistance of the International
Probiotics Association, will explore the current
market and regulatory environment, as well as
the latest developments in R&D. For more information
about visiting Vitafoods Europe 2017
visit www.vitafoods.eu.com
IDM has compiled a first glimpse on Vitafoods
Europe 2017 on the following pages.
Algatechnologies: Whole-ALGAE Asta-
Pure natural astaxanthin
Algatechnologies will highlight its AstaPure
3% astaxanthin powder. This unique, wholealgae
form of astaxanthin was developed in
response to a growing demand for natural
ingredients as occurred in nature.
Astaxanthin powder, derived from Haematococcus
pluvialis microalgae, is produced using a
Algathechnologies’ plant for astaxanthin production from microalgae (photo: Algatechnologies)