IDM | Packaging
Package with
Augmented Reality
Elopak´s Partnership with Worth Keeping
opens a new dimension of communication
6 · 4-5 2017 | international-dairy.com
Augmented Reality is a rising technology
that can get consumers to look at your
packaging for longer, interact in a more
deep and personal way with a brand,
and literally bring a brand to life.
Often abbreviated to AR, Augmented Reality
is the integration of digital information
with the user's environment in real
time. Unlike virtual reality, which creates a
totally artificial environment, Augmented
Reality uses the existing environment and
overlays it with extra layers of new digital
information such as videos, animations and
sounds that will come alive on your mobile
or tablet device.
Partnership offers Elopak
customers AR
Elopak has entered a strategic partnership with
Worth Keeping, one of the leading European
companies in this sector, located in Denmark.
With this collaboration, Elopak can offer customers
state-of-the art communication solutions.
"Augmented Reality is a door to a new dimension
in on-pack communication," explains Bjarke
Ravn-Christensen, Director Operations Region
Europe & Mediterranean. "When added to our
packaging it can open a world of possibilities
to give consumers more content and information,
and entertain through videos, speaking
narratives and even music. It can create opportunities
to interact with end consumers and
link to other media channels such as YouTube,
Tumblr and Facebook expanding the communication
reach from just one carton."
The 4DScan app
The digital information is visible through mobile or
tablet devices and is enabled by the 4DScan App
which allows the user to access and browse the
Unlike virtual reality, which creates a totally
artificial environment, Augmented
Reality uses the existing environment
and overlays it with extra layers of new
digital information (photo: Elopak)
(photo: Elopak)