Technology/IT | IDM
4-5 2017 | international-dairy.com · 45
INFORM's intelligent algorithms formed the basis for using agile
methods at Coppenrath & Wiese. The company is now able to
react quickly, flexibly and at all times to new demands of the
dynamic food market (photo: INFORM)
its highly complex and fast-paced food market. "In the past, our plans
used to be imprecise and not transparent enough. An extrapolation
that we executed some time ago showed us that there is a call for
action in that area," Heinemann reports. "Thus the greatest challenge
for us was to change from monthly to weekly planning. This way, processes
such as the sales promotion control can be managed significantly
better," as Heinemann explains further. In order to recognize
today what markets and consumers want tomorrow, Coppenrath &
Wiese decided to use an intelligent software tool for a reliable and
market-oriented sales planning.
A detailed selection process and
partnership at eye level
From the new software solution, the food producer expected significantly
reduced planning efforts, a clear visualization and detailed
planning on a weekly basis. Based on a previously prepared requirements
catalogue, and after an intensive research phase, two providers
were invited to Osnabrück to present their solutions. Due to its
expertise, INFORM presented itself as the best option very early in
the process which ultimately led to being favored over the competition.
The support by INFORM's employees and the performance of
the add*ONE Demand Planner also impressed the managers of the
Supply Chain, Sales and Controlling divisions. "The whole package of
INFORM's software convinced us, above all due to its level of detail
and the comfortable handling. add*ONE gave us the impression of
being the furthest advanced and the most comprehensive. This tool
meets the requirements we have towards ourselves," as Heinemann
explains the company's decision.
The good cooperation between Coppenrath & Wiese and INFORM
continued during the implementation phase. At the beginning of
2015, the installation of the new software started, and in late summer,
the first live tests had already been executed. Trainings were
held by means of the typical key user principle: First, a few selected
employees from Sales Planning department were trained intensively
and as a second step, employees from the Sales department were
included. During the entire implementation, employees from Coppenrath
& Wiese felt perfectly assisted: "The colleagues from INFORM
have intensively supported us and the project at all times. They did
not only accompany us while introducing the new software, but also
Tobias Heinemann, head of
supply chain management
at Coppenrath & Wiese: "The
whole package of INFORM's
software convinced us,
above all due to its level of
detail and the comfortable
handling. add*ONE gave us
the impression of being the
furthest advanced and the
most comprehensive. This
tool meets the requirements
we have towards ourselves."
(photo: Coppenrath & Wiese)
helped us continuously adapt the whole process," says Heinemann
describing the collaboration with the software developer.
Multidimensional demand planning
on a weekly basis
At the end of 2015, the add*ONE Demand Planner was smoothly
integrated into the follow-up processes, so that INFORM's software
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