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4-5 2017 | international-dairy.com · 41
Kefir formats flourish in fermented dairy drinks
Innova Market Insights
Kefir appears to be bucking the trend
that has seen launch activity in drinking
yogurts and fermented beverages
remain relatively static in recent years.
While kefir launch numbers are still
limited globally, Innova Market Insights
data indicate that they grew
more than three-fold between 2011
and 2016. This is despite launches in
the overall drinking yogurt/fermented
beverages sub-category rising by a
much more modest +60%.
The US pioneered the kefir market
in the west and brought value-added
options in resealable plastic bottles
to the mainstream market. It accounted
for over one-third of global kefir
launches in 2016 and beverages featuring
kefir accounted for 40% of US
drinking yogurt/fermented beverages introductions
over 8% globally. Europe accounted for
the bulk of the remainder, led by more
traditional markets in Eastern Europe,
although launches in Western Europe
have grown strongly, but from a very
small base.
Kefir is strongly promoted on its
healthy properties, particularly with rising
interest in fermented foods and beverages
overall. Nearly half of kefir launches
use low fat claims and the sector has
also not been slow to exploit rising concerns
over sugar intake in the diet. The
number of global launches positioned
on low sugar/no-added-sugar and sugar
free positionings doubled in 2016 to
feature in 20% of the total. Organic and
Study proves effect of probiotics
DuPont
overall, compared with just
The DuPont Danisco range of premium probiotics is further
strengthened by a new Systematic Review and Meta-Analysis,
published in Nutrients February 2017, and shows that daily consumption
of Bifidobacterium animalis ssp. lactis HN019™ enhances
cellular immune activity in healthy elderly adults.
“We understand people have varying nutritional needs at different
stages of their life. Our probiotics have a clear individual benefit
with scientific support for a specific target group. It’s not a onesize
fits-all solution,” explained Ole Danielsen, global marketing
director, Dietary Supplements, DuPont Nutrition & Health “With
this in mind, we designed DuPont HOWARU Protect Senior to
meet the requirements of a senior target group.” dupont.com
lactose free variants are also increasingly
common, among kefir launches.
innovadatabase.com
DuPont conducted
the first Systematic
Review and
meta-analysis of the
probiotic strain Bifidobacterium
animalis
ssp. lactis HN019 in
relation to immune
function in elderly
(photo: DuPont)
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Phone: +49 (0) 73 61/57 02-0 / Email: info@rr-rieger.de
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